Why The Online Discussion Network?

Aritists, Gear Builders and Music Publications, how do you Market Online Today?

Here’s how most artist’s, builders, and publications market on the Internet today. They build a simple web site. Maybe do a little promotion and advertising, and hope fans and potential customers will find them via search engines.

We call this strategy Silo or Solo Marketing.

Silo or Solo Marketing is very effective if you have a huge brand with significant six figure marketing budgets. However, with very limited resources, it is not very effective because:

1. You don’t have enough resources (brand equity and/or promotional budget) to make a real impact on your own.

2. There really isn’t an effective and efficient way to reach your extremely narrow target audience.

3. You are not leveraging what the Internet does best – Build Passionate Communities!

Enter the Online Discussion Network.

The Online Discussion Network build’s a networked community of state-or-the-art Online Discussion boards all focused on aggregating the upscale, musician, guitar and gear obsessed, who listens to and plays blues, jazz, rock and fusion guitar music and spends thousands of dollars a year on music and gear (vintage and boutique).

The Online-Discussion network does two basic things:

1. Builds, Manages, and Hosts state-of-the-art Discussion Boards.

2. Promotes those Discussion Boards by networking them together and cross promoting.

This enables you the artist, builder or publication to:

1. Leverage your limited marketing resources.

2. Build a network that attracts your exact target audience – builds a marketing channel.

3. Most importantly, builds a community of your most passionate fans and customers!

So now the Online Discussion Network is:

1. Driving highly targeted traffic to your web site and you’re your Discussion Board.

2. Enabling your most passionate fans and customers to come back day after day and interact with you, your products and discuss your products with others.

3. In effect turning your most passionate fans and customers into an extremely effective word of mouth sales force for your brand and your products.

Now that’s leveraging the Internet!

Want to see how we are doing it today?

Check us here:

www.online-discussion.com

And here:

www.online-discussion.com/RobbenFord/

www.online-discussion.com/ScottHenderson/

www.online-discussion.com/SteveKimock/

www.online-discussion.com/MikeLandau/

www.dhenderson.com/TwoRock/

www.online-discussion.com/Tonequest/